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Maintenance of the website – Why is it important?

Maintenance of the website – Why is it important?

You’ve spent all this time (and cash) building your website by experts–why should you care about fiddling with it now and spending more money on maintaining your website? It would just work if my web developer did their job!

That’s just not real, sadly.

Websites, like a vehicle, a house or any other significant asset, need to be maintained.

Stay safe

Finding a weak spot is the easiest way for a hacker to access the site. An obsolete WordPress plug-in or update is a perfect weak spot for a hacker to exploit. Simply ensure that your website and all its components are preserved, prevent headache.

Keep up to date with your audience

Maintenance of the website gives you the chance to keep your content clean. What’s the latest special for you? What new product do you have to offer? Let your consumers know and remain involved in them. If your audience knows that the content of your website is always fresh, they have a reason to return and, most importantly, stay.

Show that you are professional

Talking about impressing your audience–show them that you know how to handle your website. Let’s face it, a company that can’t even update its website impresses the pubic that it’s current, innovative or relevant.

An up-to-date website sends the signal that you are here to stay and that you are competitive to your audience.

Avoid a crisis

If you’re on your car service a few days late, it’s not that bad. For a long time, leave your car unchecked and all kinds of mechanical chaos will surely ensue. Consistent website maintenance prevents your website from having an equivalent.

As a result of too many obsolete plugins, bad things happen. (Cue eerie music) Now, even if it’s been a while, is always a good time to start maintaining your website. Wait no longer for a tragedy.

An advantage for SEO

SEO (mainly trying to rank your website first on the results of the search page) is highly influenced by how up-to-date your website is and how much is happening on your website. Simply put, if your website is maintained, you will be more likely to find your website at the top of the Google search results page.

Last but not least

To summarize – you will feel in control by maintaining the website. If anything happens to your website, your downtime will most likely be minimal and your problem will be much easier to solve. Your website is going to work for you and you’re going to have peace of mind that its quality does not deteriorate.

Contact Akha Web for assistance with your website maintenance.

 

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5 Reasons Why Customers Aren’t Doing Business With You

So you’ve just started your business and it has been a month or so that you’ve been fully operational but customers aren’t knocking on your door yet and you’re wondering what you’re doing wrong. Here are 5 reasons why some customers aren’t engaging with you.

1. They don’t about your business

You can’t expect customers to come to you if you haven’t reached out to them, some business owners think that as soon as their doors open, customers will come flooding in, it doesn’t work like that. you have to put your name out there for customers to come to you.

2. You have no online presence

This is one of the biggest problems that I encounter. A lot of businesses don’t have an online presence. Let’s say your friend refers someone to you and before that person calls you up, they search for your business and find nothing, they are going to assume that either your business doesn’t exist or that they are being scammed. So it’s very important to make sure that when customers or potential customers look for you online, they find you.

3. You don’t have a professional email address

Did you know that 9/10 people don’t do business with companies that don’t have a professional email address? Having a professional email address gives your business authentification in the eyes of your customers and getting a professional email address isn’t even that expensive. Contact us now for a quotation.

4. Bad Social Media Account

This can be an article on it on but I’m going to try to summarize it for you. Customers are less likely to contact you if your social media account has not been updated for a long period, they might think that your business has closed down.

The other thing that turns customers away is bad reviews, so make sure you keep all your customers happy and tried them well and if you do get bad reviews, know how to manage them properly, luckily we offer Social Media Management services so we can take care of all this for you.

5. You have no website or your website is outdated

Have you heard the saying “1st impressions last”? Well, customers will not give you a second chance if they find your website to be outdated or if you don’t have any so having a professional website design is very crucial to the success of any business. We offer Web Design services so feel free to give us a call if you’re serious about making your business a success.

I hope this has been helpful. Please feel free to contact us if you need any help getting your business online and making sure that customers find you when they are looking for products and services that you offer.